Boom Bird

We often think of personal safety devices as technical tools — a siren, a flashlight, a keychain. But at the heart of it, an emergency alarm like BoomBird works because of psychology . It's not just about how loud it is, but how it makes people think, feel, and react — especially in threatening situations. Let’s break down the science and psychology behind personal safety alarms and why they’re such a powerful form of deterrence. What Is an Emergency Alarm? A personal safety alarm is a compact device that, when activated, emits a very loud sound (usually around 130dB) — equivalent to a jet engine taking off. BoomBird also includes a flashing strobe light , drawing attention even in dark or crowded places. But the impact of the alarm goes far beyond volume. How Loud Sounds Disrupt Threats 1. Startling the Attacker A loud, unexpected sound shocks the brain’s nervous system , disrupting the attacker’s intent. In psychology, this is called the “startle reflex” — an ...

When it comes to personal safety, courage doesn’t always look dramatic. Sometimes, it’s quiet — a decision to stay prepared, to trust your instincts, and to move through the world with confidence. Across India, thousands of women are doing just that with a simple, powerful tool clipped to their bags: the BoomBird personal safety alarm . Here are five real stories that show what courage looks like, one moment at a time. 1. Sneha’s Commute – Calm on the Late Metro Sneha, a 24-year-old software engineer in Hyderabad, often wraps up her shift after 10 PM. One night, she noticed a stranger trailing her as she exited the metro station. “I didn’t want to wait for something to happen. I ordered a Boombird the next day. I haven’t had to use it yet, but now I feel ready — not afraid.” 2. Priya’s Daughter – Confidence at 13 Priya, a mother in Bangalore, wanted her teenage daughter to feel independent, not anxious. “We talked about what it’s for and how to use it. Now she carries it ...